Getting Your Team to Use UTM Tagged Links
Proper UTM tagging is essential for accurate reporting and analytics. It allows you to track and measure the effectiveness of your marketing efforts, identify what's working, and make data-driven decisions to optimize your campaigns. Here are some tips for getting your team to use UTM tagged links:
Explain Why UTM Tags Are Critical
Make sure your team understands the importance of UTM tags for accurate reporting. Accurate reporting allows your company to invest in better performing content and channels, saving time and money in the long run.
Provide Clear Instructions
When sharing links with your team, always provide clear instructions on how to use UTM tags. Don't assume that everyone knows how to use them, or that they understand the naming conventions. Clearly explain the purpose and importance of UTM tags, and provide specific examples of how to use them correctly.
Prepare the Links for Your Team
Don't say "add your own UTM tags" - this can lead to inconsistent tagging and inaccurate reporting. Instead, prepare the links for your team by including all necessary UTM tags before sharing them. This way, everyone will be using the same tags and the data will be consistent.
Use utm.zone's Shareable Links
One way to make it easier for your team to use UTM tagged links is by using a tool like utm.zone's shareable links. This tool allows you to generate all necessary UTM tags for a link, and then share that link with your team. This way, everyone is using the same tags, and the process is streamlined and efficient.
By following these tips, you can ensure that your team is using UTM tagged links consistently and accurately. This will lead to better reporting and analytics, and ultimately, more effective marketing campaigns.